Loyalty Management Platform

Also known as: Loyalty Program Management Platform, Customer Loyalty, Loyalty
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Loyalty Management Platform
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Overview of Loyalty Management Platform

Loyalty Management Platforms (aka Loyalty Management System) integrate all transactional data and may include additional socio-graphic and demographic data in order to provide connectivity to databases, systems, business processes, cloud services, and consumer applications. These back end processes help manage the rewards and loyalty marketing programs and offers to the customer.