Ten years ago, a small, fairly obsessed team kicked off a revolution in online marketing by developing Offermatica, the first real-time testing and targeting platform. The team — led by Matt Roche — created a platform that freed marketers from the constraints of IT. Today that platform, now known as Adobe Target, delivers billions of impressions a month. It has inspired products from Google, Optimizely, and Monetate. At Extole, a similarly obsessed team has come together, intent on leading the next marketing revolution as they led the testing revolution. Our goal is to create an indispensable marketing platform, the “Third Channel” for online marketers. Extole has assembled a world-class engineering team and the most experienced account team in referral marketing. Our platform makes it possible for marketers to go beyond paid search and SEO — to imagine a world where they can amplify the passion of their own members and loyal base to acquire new, passionate, paying customers.
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