intelliAd offers agencies and advertisers a technology platform for cross-media tracking and 360-degree optimization of all online marketing activities. intelliAd’s Multichannel Tracking allows advertisers to measure the customer journey in online and offline channels including TV and phone. The extensive tracking data delivers the base to control and optimize the bidding process of the Bid Management for Search, Display and Facebook. In real time, the new intelliAd Bid Management for Display delivers advertising media in RTB marketplaces. Constant controlling and optimization of the advertisements allows for user-centered ads targeted to of both new and existing customers. Well-known companies such as SportScheck, Immonet, O2, weg.de, Medion, ad agents, pilot, iProspect, Zieltraffic, plan.net and explido rely on intelliAd. intelliAd is a fully owned subsidiary of Deutsche Post DHL Group since July 2012.