OnStar Go

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Back-end IT
Brick and Mortar

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IBM and General Motors teamed up to create the industry’s first cognitive mobility platform and ecosystem—OnStar® Go™. This platform enables millions of OnStar-connected drivers to interact directly with your brand for personal experiences that make time spent in the car more rewarding. Potential customers are in their connected cars an average of 46 minutes a day as they complete the rituals of shopping, dining and, increasingly, living life on the move. Engaging them in their vehicles has been limited to the mass-messaging approach of radio and out-of-home advertising—until now.