Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as American Express, Overstock, LivingSocial, Neiman Marcus, Verizon Wireless, Williams-Sonoma, and Angie's List are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures, Persado sells directly and in partnership with Experian Marketing Services, Oracle Marketing Cloud, and Salesforce Marketing Cloud. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro. For more information, see www.persado.com.
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