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Radius8 is the intelligent, online-to-offline (O2O), cloud native platform enabling retailers to activate the contents of their brick & mortar store for effortless online discovery by consumers who are both online and close to your store — what we call the digital radius. 80% of in store purchases now begin online, and R8 solves the problem of how to reach customers who discover items online but still want to purchase in store. With the R8 platform, retailers can digitally expose and curate store specific inventory, engaging your customers wherever they are online. Our powerful heat map feature identifies what consumers within the radius of your store are looking at online, in real-time. With this insight, retailers now have the unprecedented ability to tailor their online marketing and in store merchandising to match the wants and needs of their hyper local market. Retailers now have an intelligent tool that can increase foot traffic, more effectively monetize local store inventory and minimize the margin eroding discounting and markdown tactics widely employed today. And all of this can be done with just a single line of code without changing your existing digital or physical infrastructure. Radius8 was founded in 2015 by a team of retail enterprise veterans with extensive experience in retail technology, marketing and product development.